Key Responsibilities

Commercial Leadership & Business Growth

• Drive sustainable revenue growth by developing and executing high-impact commercial strategies across multiple product categories.
• Identify, evaluate, and convert new business opportunities while expanding market reach through strategic partnerships and customer acquisition.
• Build and nurture long-term relationships with key customers, distributors, and industry stakeholders to strengthen market presence.
• Lead complex commercial negotiations, ensuring profitable agreements and long-term business value.

Market Development & Brand Positioning

• Design and implement innovative go-to-market strategies that enhance product visibility and market penetration.
• Develop compelling value propositions and positioning strategies aligned with evolving customer needs and industry trends.
• Strengthen brand recognition through targeted promotional initiatives, technical marketing programs, industry forums, exhibitions, and customer engagement activities.
• Collaborate on the development of impactful sales and technical communication materials.

Product Strategy & Cross-Functional Collaboration

• Partner with technical, research, and product development teams to align offerings with customer expectations and market requirements.
• Gather market intelligence, customer feedback, and competitive insights to support product innovation and portfolio enhancement.
• Advocate product performance through technically credible, value-driven customer interactions.

Strategic Planning & Performance Management

• Develop annual business plans, sales forecasts, pricing strategies, and channel expansion initiatives.
• Monitor market dynamics, sales performance, competitive activities, and profitability to enable informed business decisions.
• Present accurate business reports, commercial insights, and growth recommendations to senior leadership.

Leadership & Team Development

• Recruit, mentor, and inspire a high-performing sales team with a strong customer-centric mindset.
• Foster a collaborative, performance-driven culture through structured coaching, capability development, and measurable accountability.
• Encourage continuous learning, innovation, and professional excellence while promoting effective cross-functional collaboration and operational discipline.

Salary: Competitive, performance-driven, and market-leading compensation package, complemented by attractive incentives, rewarding benefits, and long-term career growth opportunities for high-performing professionals.

Job Location: West African Region