About Position: A strategic, execution-driven leadership role responsible for launching and scaling a national dairy beverage business, building sales infrastructure, establishing distribution networks, and leading high-performing regional sales teams for sustainable growth.

Granular Details of the Vacancy

• Designation: National Sales Manager- B2C
• Reporting to: Senior Leadership
• Job Location: North India
• Department: Sales & Marketing
• Salary: Best in the Industry
• No of Vacancies: 1
• Nature of Work: Strategic and operational leadership for national sales and distribution.
• Education/Qualification: MBA/PGDM or any equivalent degree
• Overall years  of  Experience  Required:  15+ years of experience in dairy beverages or FMCG beverages
• Industry Preference: Dairy beverages or beverages-led FMCG
• Career Progression: Opportunity to lead and scale a new national dairy beverage brand.

Key Responsibilities:

• Develop and execute the national sales strategy, driving growth, market share, and revenue across the dairy beverage segment.
• Establish, scale, and optimize distribution networks in General Trade, ensuring maximum reach and coverage.
• Lead retail execution, merchandising, visibility initiatives, and region-specific route-to-market strategies for effective market penetration.
• Build, mentor, and manage a high-performing sales team, implementing training, performance management, and capability-building programs.
• Monitor sales performance, coordinate cross-functional teams, conduct market visits, track competitors, and foster long-term distributor and partner relationships.

Ideal Candidate Profile

Proven sales leader with experience in dairy or FMCG beverages, strong GT/MT distribution knowledge, team-building expertise, analytical mindset, market strategy acumen, and excellent interpersonal skills to drive growth, mentor teams, and foster distributor and partner relationships.